I had the pleasure of chatting with a lot of different growers at the recent cotton conference and one of the interesting things for me was to hear how every cotton growing operation works just a bit differently than the next. Not coming from a (cotton) farming background myself, I find it fascinating to see how everyone tackles the same challenge (growing cotton) in their own way in order to optimise results. Something that almost every cotton grower mentioned to me however, is that they’re constantly working on pushing their profitability margins and thinking about where they can gain the ‘next 1%’ in their business.
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